After my Instagram post this morning, it got me thinking more about sustainable fashion and what it really means…or at least what it means to me. Let’s dive into the actual definition of susatainable fashion. “It is a movement and a process of fostering change to fashion products and the fashion system towards greater integrity and social justice. Sustainable fashion concerns more than addressing fashion textiles or products. It comprises addressing the whole system of fashion.” (Definition from Wikipedia). Now two words you probably have heard often together is “fast fashion”. The term has come to represent cheap, accessible, and on-trend clothes. Brands such as Forever 21, H&M, and Zara are often who we hear about the most.
buy less. wear more.
The problem stems from shoppers consuming fashion on a massive scale. Believing that we have to buy into the fashion trends and not wearing our clothing for the long term. Now I personally think we should stop shopping at Forever 21 because the quality is just awful. That is what I educate my clients on. I will teach you how to shop smarter. Together we will create your wardrobe plan. I will teach you the importance of transitional dressing. With me you will buy less and wear your clothing more. I will teach you how to walk into stores like Zara, H&M, Gap, etc and look for well made garments. I will teach you when to save and when to splurge. To me, that is what sustainable fashion is. I believe that minimizing your wardrobe will maximize your outfit options. Which will eliminate the need to constantly shop because you have nothing to wear.
the biggest fake news in fashion
I recently read this article from The New York Times. It’s an interesting read and definitely worth your time: The Biggest Fake News in Fashion
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Thanks so much for reading!